Choosing between a mobile app and a web app is less about trends and more about your users' day-to-day reality. The right call keeps your budget focused and your launch fast.
Start with the behavior
If your customers sit at desks all day, a browser-based product often wins because access is instant. If they live on the move, need push notifications, or rely on device features, mobile earns its keep.
Validate the workflow
Map the key workflow from start to finish. If the workflow requires quick access to camera, GPS, offline mode, or background tasks, native Android will feel natural. If the workflow is mostly data entry, approvals, or dashboards, web is usually the fastest path.
Consider distribution and updates
Web lets you ship updates instantly without waiting for app store reviews. Mobile adds friction but offers stronger engagement and deeper integrations.
Cost and timeline
A solid web MVP can launch in weeks. Mobile often takes longer due to testing across devices and extra UX polish. If speed-to-market matters, web first can de-risk the concept.
A practical default
When in doubt:
- Start with a web app for validation and sales velocity.
- Move to mobile when usage patterns or device features demand it.
If you want help deciding, we can map the workflow with you in a short discovery call.